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Why Popular Hashtags Hurt Your Engagement

If you're looking to get the most out of your social media marketing, you might be tempted to use popular hashtags. But before you do, consider this:

1. Popular hashtags are often used by paid influencers or bots, and it's hard to tell who is who. If you use a hashtag and no one responds, it's likely that no one saw your post.

2. Popular hashtags are often full of spammy content that doesn't align with your business goals or values. This can make your brand look unprofessional and hurt your reputation online.

3. Using popular hashtags doesn't guarantee that anyone will see your post! Posts with popular hashtags are often buried under a pile of other posts using the same hashtags—which means that even if someone does see yours, they might not click on it because they don't know what they'll find there (and they're probably right).


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